Birds Eye View

A Marketing perspective from a high-level view across The Investors Club

Members Journey

A key marketing objective at The Investors Club is to focus on how the member experiences TIC and how we can add value to them.

The four phases of the member’s journey and the marketing touch-points are illustrated in the diagram.

Marketing Strategy

A marketing strategy is a process that can allow The Investors Club to concentrate its resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.

The Investors Club is ever evolving, and this document will be reviewed and updated over the coming months. AFTER HERE

Media

The Investors Club is currently embarking on a media programme to boost our profile and professional credibility. Press releases go out regularly based on current issues. Kevin and other TIC representatives are frequently in the media promoting the Club and providing expert comment.

Feedback

Nobody knows your business as well as you do! Help us provide better marketing support by answering the few questions below. If you have some creative ideas we would love to hear them too.

To assist us tailoring our marketing services to suit your needs and those of your members, we ask that you take a few moments to complete the following online questionnaire.